0M+
A million Cubs and counting
THE MAGIC IS BACK
A patented 2-in-1 character product that transforms from a plush into a wearable hoodie, combining play, comfort and character attachment in a single design.
The track record
The viral U.S. phenomenon returns.
Nearly
$0M
0M+
The format has proven strong consumer appeal across retail and DTC, driving repeat engagement, gifting and collectability, while offering licensees a flexible platform adaptable across ages, categories and territories.
Our signature series
Meet the Cubcoats.
Eight characters, eight personalities. Every Cub carries a trait that kids recognise in themselves. Tap or hover a card to see them turn.
The world
Something’s stirring
on Cubcoats Island.
The Cubs’ animal characters open a whole world of meaningful stories, written to help kids learn, grow and give back.
Unzip
your imagination
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Where next
Cubcoats
in the wild.
After a long hibernation, the Cubs are on the move. Tell us where they should adventure next.
8 territories in motion